The number of options in the tabs was reduced and a set of icons was implemented helping the customer to differentiate the type of reward for each card. A “FEATURED” tab replaced the “All cards” tab reducing the perception of “too many” cards while offering recommended products to the customer. Each credit card belongs to only one tab with the exception of the cards in the featured tab, reducing the confusion of having products in multiple tabs.
The Banner ad was removed for mobile devices and the filter was left in a fixed position at the top of the page allowing an easier access while scrolling. Introductory bonus and type of reward was added in each credit card block to give some information to the customer to compare. The order of the buttons was inverted to have a more logical order.
As a result, this optimization increased significantly the number of clicks impacting successfully the engagement of this page.